Cotara
Get started
About Cotara

We believe generosity is bigger than the gift.

Every donation has a story. Someone cared enough to give. Someone believed enough to ask. Someone inspired someone else to act.

Yet so much of that story goes unnoticed.

Halftone illustration of four people climbing a hill, one reaching back to pull another up.
Behind one giftExample
Sarah M. gave$20
Supporters she inspired10
Seen by Cotara asHidden champion
Why we built Cotara

What is a supporter really worth?

The value of a supporter is more than their gift. Someone who gives $20 and inspires ten others may matter as much as someone who gives $1,000.

Two supportersExample
  • JC
    James C.Gave $1,000
    Inspired 0
  • SM
    Sarah M.Gave $20
    Inspired 10
The people Sarah inspiredThey gave $1,480 in total.

A gift total puts James first. Cotara shows you Sarah too.

How it works

From scattered records to the next right follow-up.

Add gifts, monthly gifts, events, referrals and past records by upload, donation pages or API.

Cotara matches each record to one person, merges duplicates and finds signals. Each signal becomes a task with the reason and the next step.

How Cotara processes your dataGifts, monthly gifts, events, referrals and past records enter by upload, from Cotara donation pages, or by API. They pass through a funnel into the Cotara engine, which matches records to people, merges duplicates and finds signals. Records become one profile per supporter. Signals come out as tasks, for example: call a loyal donor who has gone quiet, send a card-update note after a failed monthly gift, thank a first-time donor, thank a supporter who introduced three others.
Relationship features are part of Cotara Intelligence.
Our mission

To help organizations understand the people and relationships behind giving, so they can inspire more generosity.