https://usecotara.com/insights/ Data, research and decision frameworks for fundraising leaders who want to work smarter, from the Cotara team and our network of sector experts. en https://usecotara.com/insights/cotara-2-0/ https://usecotara.com/insights/cotara-2-0/ Cotara 2.0 is here: a new look, plus the weekly list, Tasks and Outcomes, rolling out in early access for small nonprofit teams. Wed, 08 Oct 2026 09:00:00 GMT Wale Abba https://usecotara.com/insights/thank-you-calls/ https://usecotara.com/insights/thank-you-calls/ A field experiment with 500,000 new donors found thank-you calls made months after the gift didn’t change repeat giving. Experts predicted an 80% lift. Wed, 08 Oct 2026 09:00:00 GMT Wale Abba https://usecotara.com/insights/donor-retention-2025/ https://usecotara.com/insights/donor-retention-2025/ Dollars up 5.0%, donors down 3.6%, overall retention 43.3% and first-time retention 18.9%. What the 2025 data says, what it doesn’t, and what to measure. Wed, 08 Oct 2026 09:00:00 GMT Wale Abba https://usecotara.com/insights/failed-monthly-gift/ https://usecotara.com/insights/failed-monthly-gift/ Two monthly donors miss a payment. One has an expired card, the other stopped on purpose. Why the payment record won’t always tell you which, and what to do. Wed, 08 Oct 2026 09:00:00 GMT Wale Abba https://usecotara.com/insights/event-follow-up/ https://usecotara.com/insights/event-follow-up/ Some gala guests came because a supporter invited them. How to keep that link and learn what it led to, with evidence on how sharing requests affect referrals. Wed, 08 Oct 2026 09:00:00 GMT Wale Abba https://usecotara.com/insights/ask-your-community/ https://usecotara.com/insights/ask-your-community/ A one-question survey beats guessing, but the people who answer are rarely the people you most need to hear from. How to ask more fairly. Wed, 08 Oct 2026 09:00:00 GMT Wale Abba